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Microsoft Dynamics 365 for Marketing
Turn prospects into business relationships
Microsoft Dynamics 365 for Marketing is a cloud-based marketing application that helps manage and guide the customer along their journey through the sales funnel – from the first contact through to close. With Adobe Marketing Cloud, your business can create deliver engaging customer experiences across all touchpoints.
Create and nurture leads
Generate more leads across multiple channels and nurture sales-ready leads with personalized experiences.
Align sales and marketing
Prioritize leads, automate hand-off, and track progress with shared information and connected processes.
Make smarter decisions
Improve marketing ROI with embedded intelligence and analytics that track marketing performance.
Get additional AI-driven insights to win your market
Respond to trends faster with social and web insights that help you win fans and build brand loyalty.
Capabilities
Create and nurture leads
Create and nurture leads
Use email marketing, web landing pages, events, SMS integration, phone calls, and custom channels to attract the right prospects.
Personalize buyer experiences
Use configurable templates, reusable content blocks, design tools, and Microsoft Stream videos to prepare content and set up customer journeys based upon their engagement.
Nurture leads using LinkedIn
Use Dynamics 365 Connector for LinkedIn Lead Gen Forms to target matched audiences, nurture leads, and create a buyer’s journey based on LinkedIn content and interactions.
Simplify event management
Organize in-person and digital events with an events portal to manage registrations, sessions, speakers and venue logistics. Use integration with ON24 or other webinar providers for digital events.
Align sales and marketing
Create one view of the customer
Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer’s journey with Microsoft Dynamics 365 for Sales.
Close more deals with account-based marketing
Enable your sales and marketing efforts to target accounts most likely to generate the largest revenue. Orchestrate the buyer’s journey for account-level leads with personalized content, and nurture activities to maximize revenue.
Track prospect throughout their journey
Prioritize leads ready for sales engagement with multiple lead scoring models and sales readiness grades. Move prospects more efficiently through the marketing and sales funnel with automated workflows to hand off sales-ready leads and drive follow ups.
Increase productivity
Easily set up and view campaigns with marketing calendars showing campaign timelines and activities. Also use familiar Office 365 tools for collaboration with colleagues, leads, and customers.
Make smarter decisions
Gain marketing insights
Use out-of-the-box dashboards, marketing analyzers, and get real-time interactions to quickly gain insights. Also build custom dashboards to analyze performance.
Focus on top priorities
Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.
Monitor multiple marketing channels
Use Dynamics 365 AI for Market Insights to bring together insights from events, emails, and landing pages, as well as social listening data from various social media platforms.
Improve social engagement
Use social insights to gain competitive intelligence, measure, and manage your brand reputation.
Survey customers
Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.
Innovate with a modern and adaptable marketing and sales software platform
Adapt quickly
Accelerate time to market and adapt the application to your needs with no-code visual editors and tools that make it easy to build and deploy web and mobile apps.
Extend and connect
Automate processes across Dynamics 365 applications and third-party systems for better service engagement experiences.
Invest with confidence
Rely on the Microsoft cloud platform to reduce the cost and complexity of operating a global infrastructure and trust our state-of-the-art datacenters to safeguard your data.
Drive innovation
Try Dynamics 365 Business Central
Solutions
Vertical Solutions
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